T-SHIRT 7UP OCTOPUS VICTORY FIDO DIDO WHITE MEN

Octopus collaborates with 7UP, the famous beverage that popularized America in the 1990s: for the spring/summer 2023 season comes a limited-run capsule that reinterprets the iconic tentacle graphic according to the dictates of 7UP and takes up, and celebrates, the famous character Fido Dido, a pop icon born from the pen of Sue Rose and Joanna Ferrone and later used by the brand for advertising purposes.

The Victory Fido Dido t-shirt from the 7UP x Octopus capsule celebrates the lovable character with a print of him in the center of the chest, superimposed on the graphic motif of octopus tentacles. The crew neckline features a ribbed finish, while a label celebrating the collection is embroidered on the edge of the right sleeve. A print of the 7UP logo stands out colorfully on the back. Made in Italy garment in 100 percent cotton.