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NEW ERA
Brand History
New Era is a renowned brand of caps and hats based in the United States. Founded in 1920 by Ehrhardt Koch in Buffalo, New York, the company has acquired a reputation for excellence in the design and production of high-quality hats. The most famous New Era cap is the '59FIFTY', characterised by its flat visor and textured crown, with the brand's signature on the left side. This style of cap has become the brand's signature model and represents its quality and authenticity.
Style, quality and authenticity
Over the years, New Era has continued to expand and diversify its offering, producing hats for other sports, such as American football and basketball, as well as lines of streetwear caps such as the '9forty' and '9fifty'.
Thanks to its versatile design and ability to interpret fashion trends, its caps have also become an essential element in streetwear culture and everyday wear. Celebrities, musicians and influencers around the world have embraced New Era products, helping to establish the brand as a cultural icon.
New Era hats are made from high-quality materials and come in a variety of styles and colours. New Era hats are also known for their comfortable fit and their ability to protect from the sun and cold.
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