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UNDER ARMOUR
Brand overview
Under Armour is a well-known American sportswear brand founded in 1996 by Kevin Plank. The company is based in Baltimore, Maryland. Under Armour's mission is to empower athletes through innovation, performance and the relentless pursuit of excellence. Under Armour offers a full range of performance-enhancing apparel, footwear and accessories for various sports and fitness activities.
Sportswear
Under Armour is driven by several core values that shape its identity and approach, such as brand authenticity and honesty, innovation and enhanced performance to provide comfort to athletes. Under Armour is associated with numerous high-profile athletes and sports teams around the world. These endorsements reinforce the brand's commitment to excellence and performance. Some of the athletes who have collaborated with Under Armour include Stephen Curry, Michael Phelps, Lindsey Vonn and Tom Brady.
With a wide range of high quality products and a strong presence in the athletic community, Under Armour continues to inspire and support athletes in their pursuit of greatness.
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